Content Marketing 9/7/2023,
10 mins

Could Your Business Benefit from Blog Writing Services?


Almost 4 billion people worldwide are connected to the internet. That’s more than 50% of the people on this planet with internet access. With numbers like these, businesses have a tremendous opportunity to find audiences in the most unlikely of places. One way to do this would be to leverage blogging as a powerful marketing strategy.  

Blogging not only drives website traffic and promotes products and services but also helps businesses build trust with potential customers. In our own blog here, we’ll explore the numerous benefits of blogging for business and provide insights on how to get started with creating compelling content that drives inbound links and traffic to your site. Whether you're a small business owner or part of a marketing team, this article should equip you with the knowledge and tools to unlock the full potential of your website through the power of blogging. 


What is Business Blogging? 

Before looking at the benefits of blogging for business, let's first understand what exactly business blogging entails. Business blogging is a marketing tactic that utilises blog posts to enhance online visibility and support business growth. Similar to other marketing channels like social media, direct mail, and email marketing, a business blog serves as a platform to engage with the target audience, educate them about products or services, and establish the business as something of a ‘thought leader’ in the industry. 

Is blogging worth it for businesses? 

One common question that arises when businesses consider starting a blog is whether blogging is worth it in today's fast-paced digital landscape. The answer is absolutely, yes it is.  

Let's explore the reasons why it’s an indispensable tool for business growth. 

Blogs Drive Traffic to Your Website 

Every business aims to attract more website visitors, and blogging is a powerful strategy to achieve this goal. While there are various ways people can find your website, such as typing your name directly into their browser or paying for traffic through email lists or ads, blogging offers a cost-effective and sustainable approach. By regularly creating and publishing blog posts, you increase the number of indexed pages on your website. Each indexed page provides an opportunity to show up on search engine results pages (SERPs) and drive organic traffic to your website. Additionally, blogging signals to search engines that your website is active and relevant, leading to increased visibility and higher rankings. 

Blog content can be repurposed for Social Media 

Blogging not only drives traffic to your website but also helps you gain exposure through social media platforms. Each blog post you create becomes a valuable piece of content that can be shared across various social networks, such as X (formerly known as Twitter), LinkedIn, and Facebook. By sharing your blog content on social media, you expand your reach and attract a new audience who may not be familiar with your brand. Furthermore, your blog serves as a repository of content that can be repurposed for social media, saving you time and effort in creating new content specifically for social channels. This symbiotic relationship between blogging and social media strengthens your online presence and drives traffic back to your blog. 

Convert Traffic into Leads 

Driving traffic to your website is just the first step. The goal is to convert that traffic into leads and generate valuable business opportunities. Blogging plays a crucial role in lead generation by providing an avenue to capture visitor information and nurture them towards becoming customers. By incorporating lead-generating call-to-action buttons in your blog posts, such as offering free e-books, product and service brochures, discounts, or free trials, you entice visitors to provide their contact information in exchange for valuable resources. This process enables you to build a database of leads and establish a direct line of communication with potential customers. 

Establish Authority and Thought Leadership 

One of the key benefits of blogging is its ability to position your business as an industry authority and thought leader. By consistently creating valuable and insightful content relevant to your target audience, you establish credibility and expertise in the eyes of your readers. When prospects find answers to their questions through your blog posts, they are more likely to trust your brand and view you as a valuable resource even before they are ready to make a purchase. Blogging allows you to educate, inform, and guide potential customers, laying the foundation for a strong relationship and increasing the likelihood of conversion. 

Boost SEO and Domain Authority 

Search engine optimisation (SEO) is critical for improving your website's visibility on search engines. Blogging plays a significant role in enhancing your SEO efforts. When you consistently publish high-quality and keyword-optimised blog posts, you increase your chances of ranking higher on SERPs. Each blog post becomes an opportunity to target specific keywords, answer commonly asked questions, and provide valuable information that aligns with search intent.  

On top of this, blogging can help you to generate inbound links or backlinks, which are crucial factors considered by search engine algorithms when ranking websites. These backlinks serve as endorsements from other websites, signalling to search engines that your website is trustworthy and authoritative. As you accumulate more quality backlinks, your domain authority improves, leading to higher search rankings and increased organic traffic. 

Long-Term Results and Evergreen Content 

Unlike other forms of marketing that have short-lived effects, blogging has the potential to deliver long-term results. When you publish a blog post, it continues to attract traffic and generate leads long after its initial publication. This phenomenon is known as compounding blog posts. As you accumulate a library of blog posts over time, each one becomes an asset that continuously drives traffic and leads to your website. This cumulative effect amplifies your marketing efforts without requiring additional resources. Additionally, evergreen content, which remains relevant and valuable over time, strengthens your brand's online presence and ensures a steady stream of traffic and leads. 

Share Company News and Stories 

In addition to driving traffic and establishing thought leadership, blogging provides a platform to share company news and stories. Blogs offer a more personal and engaging approach to communicate with your audience. Whether you want to announce new hires, conduct interviews with industry experts, showcase case studies, or promote events, your blog serves as a medium to humanise your brand and demonstrate the diverse aspects of your business. By sharing company news on your blog, you create a connection with your audience, foster transparency, and showcase your brand's values and achievements. 

Types of Blogs for Business 

Now that we have explored the benefits of blogging, let's look at some different types of blogs that businesses can utilise to maximise their impact. 

“Best of” Lists 

Best of lists are popular blog formats that provide readers with curated recommendations and insights into the top products, services, or resources in a particular industry or niche. These lists help customers make informed decisions and save time by presenting them with the best options available. 

Businesses can take advantage of this format by creating blog posts that showcase their expertise and provide valuable recommendations to their target audience. Whether it's the "Top 10 Tools for Digital Marketers" or the "Best Training Shoes for Runners," these lists position your business as a trusted source of information and attract potential customers seeking guidance in their decision-making process. 

How-To Guides and Tutorials 

How-to guides and tutorials are valuable resources that educate and empower readers to accomplish specific tasks or learn new skills. These blog posts provide step-by-step instructions, tips, and insights to help readers navigate complex processes or solve problems. By creating comprehensive and well-structured how-to guides, businesses can establish themselves as authorities in their respective fields and build trust with their audience. Whether it's a guide on "How to Use Lighting in Photography" or a tutorial on "How to Start a Catering Business," these blog posts position your business as a valuable resource and attract potential customers seeking guidance and knowledge. 

Benefits and Solutions 

Benefits and solutions blog posts focus on highlighting the advantages and solutions that a particular product, service, or approach offers to customers. These posts showcase the unique value proposition of your business and address the pain points and challenges faced by your target audience. By emphasising the benefits and solutions your business provides, you position yourself as a problem solver and generate interest and engagement from potential customers. Whether it's "5 Benefits of Using Email Marketing Automation" or "How Our Product Solves Your Time Management Challenges," these blog posts demonstrate the relevance and value of your offerings. 

Thought Leadership and Industry Insights 

Thought leadership and industry insights blog posts allow businesses to share their expertise and provide valuable insights into industry trends, innovations, and best practices. These posts go beyond promoting products or services and focus on educating and informing readers about the latest developments in the industry. By positioning your business as a thought leader, you enhance your brand's reputation and credibility. Whether it's "The Future of Artificial Intelligence in Healthcare" or "Trends Shaping the E-Commerce Landscape," these blog posts demonstrate your industry knowledge and attract potential customers seeking thought-provoking content. 


Digital Brochure

Outsource Your Blog Writing for Maximum Impact

Now that you understand the power of blogging and the different types of blogs you can create, it's time to explore how outsourcing your blog writing can take your content marketing strategy to the next level. Outsourcing allows you to collaborate with professional writers who have extensive knowledge and experience in blog writing.  

Hiring in-house writers can be costly and time-consuming, taking focus away from your core business operations. By outsourcing your blog writing, you can tap into a pool of talented writers who have been vetted for their expertise and writing skills, and can manage your marketing budget on an as-and-when basis. This ensures that you receive high-quality content tailored to your brand's voice and objectives, at a time that suits you. 

Outsourcing your blog writing also provides several other benefits. It allows you to tap into the latest trends and insights in the blogging world, leverage marketing strategies employed by experienced writers, and save costs by avoiding the burden of hiring and managing additional employees. Writing agencies and services are well-versed in SEO and technical knowledge, ensuring that your blog content is optimised for search engines and aligns with best practices.  

By outsourcing your blog writing, you free up time and resources to focus on other essential aspects of your business, such as enhancing the user experience and driving overall growth. 

Our MD (and author of this piece) Ryan Bracha is a seasoned writer, having self-published twelve novels and short story collections, to modest success. Since the birth of his daughters, the fiction has taken a back seat and he now writes SEO-driven articles, blogs and landing pages. He has written thousands of articles for clients in industries as varied as event planning and management, fitness, photography, steel fabrication and hospitality.

To quote Gala Tent CEO Jason Mace when his company began to rank at the top of Google for keywords they had never done before after Ryan's content was added to the site - "I think you've just hacked Google!"

When you work with GEM, Ryan will take personal charge of the project.

At Gala Education and Marketing (GEM), we specialise in providing exceptional blog writing services that empower businesses like yours to reach their full potential. With a team of experienced writers and a deep understanding of content marketing strategies, we have supplied millions of words of excellent quality blogs to our clients. Let us help you unleash the power of blogging and take your business to new heights.

We offer blog packages that represent phenomenal value for businesses, no matter their content marketing needs. From one-off bundles for a particular project to monthly content marketing packages with exclusive discounts and SEO consultancy for across your business site, GEM is equipped to deliver.

Check out our Content Marketing brochure, which includes guide pricing to help you make your decision.

Contact us today by giving us a call on (+44) 01709 911663 or dropping us a message via WhatsApp to (+44)7450 415413 to learn more about our services and how we can support your content marketing goals, both in the long and short term.